Brands in Fiction

Inspiration for this project came from some of my favorite elements of pop-culture—brands found in movies, books and TV shows. From the soap sold in ‘Fight Club’ to a box of paper in ‘The Office’, using modern, real-world design trends and applications, I found ways to breathe new life into these fictional businesses I’ve grown to love.

I designed each logo to sit within a mock-up fitting each brand's pre-existing culture, aesthetic and attitude.